Editorial Calendar • Terms & Deadlines • Rates & Specifications
• Download Media Kit PDF (1.8 MB)
2009 Media Kit
The Media Outlet To Reach The Influentials- Diverse advertising promotional opportunities, including:
- Display ads in the monthly print publication
- Inserts or advertorials in the monthly print publication
- Sponsorship of events, industry surveys and special events
- Display or classified ads in two popular subscriber email newsletters
Reader Survey (Conducted Aug. 2007)
Traverse City Business News readers...
- Love & Respect the paper:
- 98% find it Somewhat, Very or Extremely Useful
- 99% find it Somewhat, Very or Extremely Interesting
- Are the decisionmakers:
- 80% have a role in their companies’ purchasing decisions
- Have disposable time & money:
- Average income of $94,000
- Hobbies include travel, reading, music & cooking
- 95% attended college; 21% have graduate degrees
- Learn about your company here:
- 91% have learned of a new business by reading the paper in the past year
- 31% contacted a company featured in the paper
- Subscribers receive emailed NewsFlashes of breaking stories,
Monday & Thursday Morning Ticker, and the monthly
newsletter of the Traverse City Area Chamber of Commerce
| January |
• People, Products, Places 2009
• Business Outlook Survey
• Law & Insurance
• BONUS distribution to all
NW Michigan Businesses |
July |
• The “Big List”
• Technology
• Recreation
• Additional Issues |
| February |
• Banking/Finance
• Health Care
• Spring Break & Snowbirds
• BONUS distribution to Ultra-affluent |
August |
• Banking and Finance
• Education
• Law/Insurance/Accounting |
| March |
• Construction & Real Estate
• Survey: Women in Business
• Roundtable: Women in Business |
September |
• 40 Under 40
• Manufacturing
• Roundtable: Manufacturing
• BONUS distribution to NW Michigan
Manufacturers (10 Counties) |
| April |
• Technology
• Green Issue
• BONUS distribution to Conservation
& Environmental Groups |
October |
• Construction & Real Estate
• Health Care
• 7 Over 70
• BONUS distribution to Ultra-affluent |
| May |
• Banking & Finance
• Health Care
• Tourism
• Survey: Tourism |
November |
• Technology
• Advertising & Promotion
• Automotive
• Insert: TC Chamber Business Expo |
The Ticker
Each Monday and Thursday morning,
more than 4,000 professionals open
their emails to read this new, weekly
“must read.” The Ticker includes a
news story, a calendar of events, and
more.
Mid-page banner ad: $120 each - Specs:
540 x 165 pixels
RGB Jpeg
Bottom-page banner ad: $90 each - Specs:
540 x 165 pixels
RGB Jpeg
Button Top
$60 -
Specs:
165 x 140 pixels
RGB Jpeg
Button Mid
$40 - Specs:
165 x 140 pixels
RGB Jpeg
Tower
$120 - Specs:
165 x 540 pixels
RGB Jpeg
Purchase 12 or more ads in The Ticker and receive a 20% discount. |
NewsFlash
Approximately 80 times per year,
the Business News emails breaking
news to more than 2,300 email
subscribers, which include business
owners and decisionmakers. Now you
can include your banner ad on these
NewsFlashes and reach the desktops
of these influential readers.
Banner
1x $90
2-3x $80
4x + $70
Specs:
540 pixels x 65 pixels
RGB Jpeg |
40Under40
Each year, the TCBN assembles a
list of the 40 most influential people in
the region under age 40. The sponsor
of this popular list receives naming rights on the special section, the ability
to host the Winners’ Reception, a fullpage
advertisement, and much more.
This is a customized opportunity to
reach the up-and-comers in business.
Inquire for more details |
Recess
A monthly after-work party hosted
by The Business News, Recess is a
popular venue for cutting loose and
networking. Sponsors get promotion
in the print publication and email
newsletters, and also display/sample
their product/service at the Recess
event.
$200 plus product samples or prizes
for companies with liquor license
$450 plus product samples or prizes
for those without liquor license |
Special Events
As the professional media authority,
The Business News is in a unique
position to host other well-attended
events. A community business luncheon
and a political forum are among the two
events in the planning stages. Get your
company’s name on the event, and your
key professionals on the dais!
Inquire for more details |
Advertorials
Rates are $1,600 each. Full page
advertorials include 700-word story
written by a TC Business News writer
and one photo from our photographer.
Advertorial will be labeled as
advertisements at top of page. |
Customized Co-Branded Research
Leveraging our list of subscribers, the
TCBN has the unique ability to survey
northern Michigan business leaders on virtually any topic. Inquire about our
ability to work with companies to deliver
custom insights about the marketplace.
Inquire for more details |
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109 S. Union St., Suite 205 • Traverse City, Michigan 49684 • Ph (231) 929-7919 • Fax (231) 929-7914
Copyright © 2009 Traverse City Business News. |
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