What hath social media wrought? For one thing, Facebook, Twitter, Youtube and the panoply of other new media have leveled the business playing field. For another, they have given rise to an entirely new industry. Social media professionals (please, not “gurus”) can and do assist companies with everything from blogging to interacting with customers, teaching new technology, and how to best showcase their goods and services, from text to photos to shooting and posting videos.
Nick Nerbonne of FINE Design Group said one of the lures of social media is that it allows customers to understand small businesses more easily. …