Who doesn’t want to be kind to the environment? When building green became a thing, everybody jumped on board. People embraced the terminology, though without much in the way of standards or definition.
“Everybody’s got ‘green’ something,” said Ryan McCoon of Endura Performance Homes.
Today, “green building” is almost passé. The preferred term is right there in the name of McCoon’s firm. But don’t take it just from him.
“‘Green’ building has been co-opted,” said Christopher Strickland of Strickland Ewing and Associates, which does energy audits. “What we are using now is 'performance.'”
Builders and retrofitters are finding it’s not …