Personal Injury Lawyer Advertising Evolves in the Digital Age

Local personal injury lawyers for decades have heavily relied on telephone book advertising to attract clients, running multiple pages of ads and competing for the coveted back cover space. But those days are waning.

“Lawyers are ending the nuclear war in the Yellow Pages,” said personal injury attorney Grant Parsons …

Rising Tide: To build its world-renowned vessels, Boyne City’s Van Dam Custom Boats first builds its own craftsmen

For Van Dam Custom Boats of Boyne City, the quest to create world-class wood boats is perhaps dependent on one variable more than any other: the quality of its workers. The company doesn’t have a large work force — only 16 people are employed there — and to make sure …

Solid as a Rock: The three-generation Charlevoix-based family business is changing the shape of the earth around the world

In 1999, Charlevoix brothers Jim, Ben, and Mark Manthei were running a heavy construction business and doing work at Bay Harbor, the luxury residential community along Lake Michigan, just south of Petoskey. The development needed a new retaining wall built.

The brothers had no experience in retaining walls, but they …

Your Most Pressing TVC Questions Answered

Every year when TVC announces the summer schedule with all the great opportunities to travel throughout the world we still receive questions inquiring why we don’t have…So I thought this would be a great time to answer the top three questions.

Why don’t we have this level of service on …

Small Town Power Couple

From a single corner store, Merrie and Chris Corbett have launched a small empire — retail, restaurant, golf, and lodging — that’s taken the tiny village of Central Lake, population 952, from map dot to destination.

Merrie Corbett says her lifelong love of Central Lake began when she was just …