With a population of more than 1.3 billion, China is an attractive market for many companies. Include local fruit processors among those who see the potential.
Brent Bradley, vice president of sales and marketing at Graceland, said his company’s China efforts actually started in 1999, but really ramped up more recently.
“We really focused on it four years ago,” said Bradley.
The figures bear that out. After shipping slightly less than one million pounds of fruit to China in 2012, Graceland Fruit exported nearly four million pounds of fruit in 2016. This year it’s on track for similar results, depending …