Selling a home is fairly straightforward. Selling a business is anything but.
Confidentiality marks the latter, says Curtis Kuttnauer, co-owner of Golden Circle Advisors (GCA), a Traverse City business brokerage that has helped several owners across Michigan sell their small- to-mid-sized businesses since GCA was founded three years ago.
"With a home sale, you want people to know that the house is available, but with a business it’s very different," Kuttnauer said. "Confidentiality is of the utmost importance. Most times, a business owner doesn’t want their clients, their staff or their competitors to know the business is for sale. When …