Bonnie Alfonso sees a higher purpose in branding – one that goes beyond simply maximizing sales.
“It generates pride and connection,” said Alfonso, president of Traverse City-based Alfie Logo Gear, which opened its doors in 1990.
Feeling connected as part of a larger purpose keeps employees engaged in their work. Logo gear is one of the ways to foster that connection, Alfonso says.
“When so many people are working from home, the question is how …
