January 2022 Issue

What to Watch: What will make headlines in 2022

By Tcbn Staff

It’s January and that means it’s time for the TCBN’s list of happenings in and around Traverse City as we head into the New Year. For the entire list, see the January issue on newsstands today.

Record-breaking mergers-and-acquisitions activity comes to northern Michigan

As of right now, 2021 is the biggest year in history for mergers and acquisitions (M&A).

While final tallies aren’t in just yet, the British-Dutch professional service network KPMG International predicted in October that worldwide M&A activity would hit a record $6 billion in 2021. If that proves to be true, then 2021’s total M&A action would …

Cornering the Market: Hyper-personalized services should form the core of customer relationships

By Katie Horvath

To me, there is nothing more frustrating than opening up the mailbox and receiving multiple duplicate postcard mailers from a single company. Or when they come addressed to me as “Katherine." Or when one is addressed to another member of my household and the second to me. Even worse, when one is addressed to me and another to a generic “household” at my address. Our household does not require more than one.

All I can …

Digging Deeper: How Woody Smith and Avenue ISR use market research to answer strategic questions

By Craig Manning

When a business or organization wants to introduce a new product, break into a new market, or assess their reach and impact, who do they call?

If they’re in Traverse City, the answer is usually Woody Smith.

You might call Smith “Mr. Market Research” – though he insists that his business, called Avenue ISR, is “really more of a business strategy consultancy that uses marketing research … to answer strategic questions” than just a straight …

Traverse City Business Legends Hall of Fame: Hilty, Boardman join annual list

By Mary Bevans Gillett

This year the TCBN inducts two more Traverse City business legends to join the list that's been celebrated for nine years now: entrepreneurs who have made lifetime contributions to the economic growth of the Grand Traverse area.

In 2013, we introduced the 10-member charter class. This year, we induct the late Bob Hilty, longtime Traverse City business leader and visionary who influenced the development of Rotary Charities, Munson Medical Center, Northwestern Michigan College, Traverse City …

Building the Brand: Our annual look at a sampling of local ad agencies and their work

By Craig Manning

Clean Slate: Expunging criminal records helps offenders, society

By Ross Boissoneau

'Leisure travel still very strong' : The latest from Cherry Capital Airport's Executive Director

By Luke Haase

The Great Recalibration: Employers Confronting the Great Resignation of 2021

By Lindsay Raymond

The War on Small Business: How the Government Used the Pandemic to Crush Small Business

By Chris Wendel

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