A "normal" summer.
It’s a prospect that local residents, businesses, event organizers, and tourism professionals have been hoping for since COVID-19 first waylaid Traverse City’s economy in 2020. 2022 may just be the year where “normal” and “summer” coalesce once more.
But after two years of safety protocols, depressed travel patterns, down revenues and misplaced optimism, does a 2010s kind of “normal” even still exist for Traverse City? And if so, will it be as easy to revert to as everyone hopes? Below, the TBCN explores the hopes and dreams of summer 2022.
How much ground is left to make …