by Joe Coulombe with Patty Civalleri
Reviewed by Chris Wendel
In the business book category there are plenty of authors who realize success quickly and immediately consider themselves sage experts. I prefer to hear from road-tested entrepreneurs that take years or even decades to hone their successful business models.
Which brings us to the recently released book: “Becoming Trader Joe, How I Did Business My Way & Still Beat the Big Guys” by Joe Coulombe. …