The business of selling cars in America has experienced a significant transformation over the past two decades. Car dealerships have been at the forefront of change – navigating shifting and sometimes rocky economies, interest rate hikes, supply chain issues, government mandates for fuel efficiency and electric vehicles, and varying consumer behaviors, to name a few.
The pandemic also accelerated the demand for digital, acting as a catalyst by intensifying the need for dealerships to adapt by investing in virtual showrooms and contactless transactions. Coexistent to the increased digital space, however, is an opportunity for car dealerships to examine their own …
