40U40: 40 of the region's best and brightest under 40
September 2024
Following is TCBN's 18th annual list of the 40 most influential regional leaders under age 40.
This list recognizes individuals in Grand Traverse, Leelanau, Benzie and Kalkaska counties under the age of 40 whose professional and community efforts this past year had the most impact on their community, the region and the economy.
The 2024 class is comprised of 26 women and 14 men; more than half are new to the list. Below they describe their regional economic impact, local inspiration, biggest fan, and next big thing.
A panel of six judges reviewed the submissions and chose the 40 influencers out of 100-plus nominations from the community. The panel includes Karin Chung, senior recruiter at Hagerty; Mandy Sentieri, chief financial officer of Traverse Connect; Allison Beers, owner of Events North and past 40Under40 recipient; Luke Haase, publisher of the TCBN, Northern Express and The Ticker; Jillian Manning, executive editor of Northern Express; and Gayle Neu, contributing editor of the TCBN.
First and foremost, judges considered the leadership the nominee shows in his or her job or industry and the economic impact that work has on our region. Judges looked at each nominee’s level of community involvement and actionable forward momentum (i.e., what have they done recently?) Consideration was given to account for relative accomplishments versus relative age.
Many thanks to Hagerty, again this year’s signature sponsor. Watch for 2025 nomination information in the TCBN and The Ticker starting next spring.
Pam Amundsen, 38
Donor Services Manager, Grand Traverse Regional Community Foundation (GTRCF)
Volunteerism/leadership: Emerging Practitioners in Philanthropy Michigan, steering committee co-chair; Migrant Resource Council; Council of Michigan Foundation, 2024 conference planning committee; previously served five years on the Up North Pride board.
Highlight: I served on the board for Northern Blooms Montessori for three years as we worked to get that child care facility started. While I stepped back from the board earlier this year, I'm so proud that the facility is open and fully enrolled for the summer, that equity is ingrained in the model, and that there are additional high-quality child care spots for families in the community.
Regional economic impact: Working at GTRCF has given me a regional perspective on how interconnected we all are. I often have the privilege of being a thought partner and helping connect people to resources like funding opportunities, business resources, or other people and organizations that will help them get the support they need for their project, program or small business.
Next big thing: In 2021, GTCRF started a Diversity, Equity, and Inclusion Fund that, to date, has granted more than $150,000 to 56 unique nonprofits that are diversely led or engaging in efforts focused on DEI. Thanks to a generous donor, this spring we created a permanent version of this fund: the Endowment for Diversity, Equity, and Inclusion. We are working to fundraise for that endowment this summer.
Who knew: I recently started playing pinball at The Coin Slot with Belles & Chimes, a local chapter of an international inclusive pinball league for women, femmes and thems.
Biggest fan: “Pam is a top influencer in the Grand Traverse region because she is a shining, rising star in the philanthropic field. She has deeply embedded herself in the region since moving from Florida back in 2018, and has taken on a number of leadership roles at local organizations to better support the people and places here. Her heart is big and her capacity for continuous community care, connection and advocacy is remarkable.” – Kristina Pepelko, Grand Traverse Regional Community Foundation
Max Anderson, 38
Vice President/Commercial Lender, Honor Bank
Volunteerism/leadership: Rotary Club of Traverse City; The Festival Foundation; Kingsley Area Schools, board of education; Village of Kingsley, DDA, Brownfield Redevelopment Authority, and zoning board of appeals; Paradise Township, planning commission; East Bay Masonic Lodge # 264; Traverse Connect, government relations committee.
Highlight: Being promoted to a vice president of Honor Bank!
Local inspiration: Paul LaPorte is the living example of the phrase, ‘It’s amazing what you can accomplish when you don’t care who gets the credit.’ You never see Paul receiving awards or touting his accomplishments. He does all the heavy lifting behind the scenes with a smile on his face and is simply happy that he’s made our community a better place. I consider myself lucky to know him and call him my friend.
Regional economic impact: I find that I am increasingly drawn to working with organizations that need support or are working through a challenging issue. I am proud to have worked with several local organizations over the years to hire new executive directors or superintendents, or to navigate challenging political issues that are central to their missions. My greatest hope is that I can look back one day and feel like I’ve made a positive difference in our community.
Next big thing: I have gone back to school and plan to graduate next June from Central Michigan University with my MBA. Fire up Chips!
Who knew: As much as I love electronic gadgets and technology, I can’t stand social media and refuse to use almost all of the current generationally accepted apps for my age group.
Christina Barkel, 37
Food Equity Specialist, Groundwork Center for Resilient Communities
Volunteerism/leadership: Big Brothers Big Sisters, volunteer; Goodwill Northern Michigan, Food Rescue volunteer; Northwest Food Coalition, operating committee member.
Highlight: I help coordinate the Farm 2 Neighbor program, a local food purchasing initiative, in collaboration with the Northwest Food Coalition and Goodwill Northern Michigan's Food Rescue. We purchase food from local farms to distribute to area food pantries and meal sites. Earlier this year, a farmer told me that because of our purchases, she was able to lease more land, grow her business, and increase her capacity to provide healthy food for the community.
Local inspiration: Robert Isble, aka Izzy, who is the warehouse manager at Food Rescue. Izzy is a calm, kind presence who manages the endless amount of details, logistics, and moving parts required to get healthy food to people in need. Whether I'm there to volunteer or calling to talk about a work issue, Izzy always has time to say hi, and makes everyone's day better.
Regional economic impact: Thanks to the Grand Traverse Band of Ottawa and Chippewa Indians' proposal to the Local Food Purchase Assistance Cooperative Agreement Program – a USDA program that provides funds to purchase food from local farmers and distribute it to food-insecure families in our region – we'll be investing over $550,000 in local food from farmers in our region over the next two years. That's a lot of high-quality, local, and healthy food for those who need it, and a significant investment in our local food economy!
Who knew: I love composting and building healthy soil. I've completed a master composting course and currently have three compost piles going in my home garden, along with a worm bin in the basement.
Biggest fan: “Christina's role as Groundwork's food equity specialist has made an immense impact on the work of emergency food providers across the state, particularly the 70 food pantries and meal sites of the Northwest Food Coalition. By providing more local foods, she has helped to decrease food insecurity while also building our local food economy's capacity, independence and resilience.” – Meghan McDermott, Groundwork Center for Resilient Communities
Abigail Baudry, 29
Communications & Special Projects Manager, Traverse Connect
Volunteerism/leadership: Michigan’s Creative Coast; Northern Michigan Chamber Alliance; Michigan Office of Rural Prosperity, Young Rural Champions insight group; Grand Traverse Social Sports.
Highlight: I was selected to serve on Gov. Gretchen Whitmer’s ‘Grow Michigan Together Council’ work group, to represent northern Michigan and to offer insights on talent attraction in rural communities.
Local inspiration: I met Brittany Vanderbeek through the Traverse City Young Professionals when I first moved here, and she has been a professional inspiration to me ever since. She is a connector of people and ideas, a visionary entrepreneur, a brilliant creative thinker, and an eternal Energizer Bunny.
Regional economic impact: As a transplant to the area from Atlanta, Ga., I know firsthand the challenges and opportunities that young people face when they move here – from making friends to finding a place to live. When I moved here, I was fortunate to connect with great people who helped me navigate my move. Now, I am pleased to return the favor and support newcomers to the area through my work with Michigan’s Creative Coast. Growing the working age population of the Grand Traverse region is necessary to support a vibrant, year-round economy here, and I am happy to play a part in that positive trajectory.
Next big thing: I am currently participating in the 2024-2025 Leadership Grand Traverse program. I look forward to learning more about organizations across the region, developing leadership skills, and eventually joining a distinguished group of LGT alumni.
Biggest fan: “As a lifelong visitor to the Grand Traverse region, Abby set her sights on relocating here to pursue her career and enjoy all aspects and seasons of life here. Michigan’s Creative Coast was developed to attract working-age talent to our region, and shortly after its launch, Traverse Connect was fortunate to bring Abby onto our team. She embodies the program's goals, and it continues to thrive and grow under her management. Abby champions the needs of those already living and working here while helping make connections and supporting those who dream of fulfilling their life and career goals in and around Traverse City.” – Katherine DeGood, Traverse Connect
Bailor Bell, 36
Attorney, The Fierberg National Law Group
Volunteerism/leadership: Third Level Child and Family Services, Free Legal Aid Clinic; More Than Four Foundation.
Highlight: Obtaining a ruling and subsequent settlement in a lawsuit against the federal government in the United States Court of Federal Claims, which allowed a long-standing local business – a business with a history spanning 100 years – to continue its operations.
Local inspiration: Dan O’Neil, the founding partner of the law firm Thompson & O’Neil. Although he supports the Packers, Dan is an unwavering champion and one of the friendliest individuals I've encountered. He dedicates hours and hours to vital community causes. We're fortunate to have Dan as part of our neighborhood.
Regional economic impact: I became part of The Fierberg National Law Group in January 2023. I now advocate for survivors, victims and their loved ones in cases of sexual assault, school violence and major personal injuries. Although no financial compensation can truly make up for the immense suffering and trauma my clients have endured, I've been privileged to assist individuals and families in the Grand Traverse area obtain over $3 million in the last year.
Next big thing: I am looking forward to riding in my first Iceman Cometh Challenge this November!
Biggest fan: “Bailor Bell is a trial attorney unlike most others who practice in northern Michigan: A young professional born and raised here who has extensive experience representing students, women and others injured or killed in high-profile cases around the country. Mr. Bell has achieved unprecedented results – locally and nationwide – in civil cases involving the sexual abuse of minors by clergy and health-care providers, wrongful death, survivors of domestic abuse, mass shootings and auto negligence. Traverse City needs young professionals of this caliber to protect the rights of its citizens.” – Doug Fierberg, The Fierberg National Law Group
Adrienne Brunette, 39
Co-founder, Honest Hospitality
Volunteerism/leadership: When not working, I spend most of my time involved in our kids' school (Grand Traverse Area Catholic Schools), and spending quality time with my husband and kids. Work life balance is big for us and we know personal values are something to treasure.
Highlight: Accomplishing my goal of owning three restaurants before the age of 40, and I accomplished that with Mama Lu’s, The Flying Noodle and The Burrow. In the past year, we also implemented paid time off for all of our employees, under the belief that everyone should be entitled to good work-life balance without having to making a monetary sacrifice. Finally, we hit over $1 million in payroll in 2023.
Local inspiration: Soon Hagerty. I love her tenacity to do good in the community and share her passion for her culture. She makes it look effortless and I love that.
Regional economic impact: When John Larson and I founded Honest Hospitality, we did so with the goal of creating a company that would allow for sustainable careers in hospitality, regardless of the position or education level, and that we could do that through our brand's culture. We have since had the ability to foster a work environment where people are proud of their job and the work they do, are properly compensated for their time, and feel empowered every day.
Next big thing: More restaurants! We have so many concepts and ideas we want to bring to the area, and so many people on our team that want to make it happen for us and for themselves. We also know that timing is everything, so while there is absolutely more on the horizon, we're just trying to make sure the timing is right.
Who knew: I can't cook worth a damn in a restaurant! I can hold my own in a pinch, but I'm decently annoying and in the way. At home, however, I nail it every time. My only pitfall is I can't seem to cook for less than 15 people. So, our house is always full of people because what else am I supposed to do with 286 cookies?
Betsy Corbett, 38
Owner/Community Development Director, RE/MAX Bayshore Team Brick & Corbett
Volunteerism/leadership: Groundwork Center for Resilient Communities, board of directors; Community Cares Coalition, founding member; Moms Demand Action Traverse City; Brickways.
Highlight: We established one of the initiatives I’m most proud of, which is our RE/MAX Bayshore Mental Wellness Series. We partnered with the amazing Head and Heart Therapy Solutions to create a series of quarterly in-person sessions with health and wellness experts. It includes topics such as the body’s stress response system, sleep and technology hygiene, intuitive eating and joyful movement, and somatic stress release and self-soothing practices.
Local inspiration: Hans Voss, the outgoing executive director of Groundwork. Hans loves this community and focuses on the mission and the real work, not the politics or who gets the credit.
Regional economic impact: Besides regularly feeding a family of five at the incredible local restaurants, my biggest impact on the local economy is seen through RE/MAX Bayshore agents’ work and everyday contributions to the community. My job is to create an environment for the leading real estate agents in our area to thrive and serve their clients, and I believe our agents are some of the most respected and generous ambassadors in the area.
Next big thing: We just kicked off an exclusive partnership with Knightwing Media to ensure our agents have access to the best marketing, photography and videographer services for RE/MAX Bayshore property listings.
Who knew: I’ve spent 11 summers exploring the Canadian wilderness, collectively canoeing over a thousand miles and spending weeks in the wild. Attending this camp was one of the most formative experiences of my life. Now, years later, my daughter gets to experience the same magic of unplugging, doing hard things and connecting with others and nature.
Broc Crandall, 31
Co-Founder/CEO, Stocked; Owner, Happy Camper Coffee Co.
Highlight: Our team was recently able to scale up our business by adding a second grocery delivery territory in Florida.
Local inspiration: Tiffany McQueer, from J&S Hamburg South Airport and Project Feed the Kids, is a true professional inspiration. Her unwavering dedication to the community, exemplified by her daily efforts to provide food to children in need, goes beyond the bounds of her immediate business area and extends to numerous communities around Traverse City. Watching Tiffany and her husband's journey transform a local diner into a beacon of hope and support has been incredibly inspiring.
Regional economic impact: I believe that Stocked is creating significant opportunities for local businesses to thrive. Our platform serves as a vital bridge connecting local companies with visitors and residents alike. Over the past three years, we've successfully processed over 4,000 grocery orders. We partner with local stores and enable customers to have their orders conveniently delivered and set up in their short-term rentals, enhancing their overall experience in the region. Our service not only supports our business but also drives traffic to a multitude of local enterprises that tourists might otherwise overlook.
Who knew: I climbed Angels Landing, a 1,488-foot-tall rock formation in Utah, back in 2011.
Biggest fan: "Broc Crandall is a true northern Michigan entrepreneur. As the founder of both Stocked and Happy Camper Coffee, Broc sees opportunities and goes after them. But he doesn’t only support his own businesses. If you step inside Happy Camper or visit the Stocked website, you will see products and offerings from many other northern Michigan companies. That’s what makes Broc so special: He isn’t focused on just himself, but spends time and effort ensuring other entrepreneurs are also succeeding. This is also evident in his work with the startup community, where he has helped champion the Founders First Friday meetup where new companies have been formed, companies have raised investment, and entrepreneurs have found community.” – Chase Bonhag, FirstIgnite
Troy Daily, 37
Serial Entrepreneur, Paddle for Pints; Brew Bus; TC Cycle Pub; Kayak, Bike & Brew; Elevated Homes & Hospitality; Seven Hills/Old Mission Distilling
Highlight: Finally opening Seven Hills and Old Mission Distilling out on Old Mission Peninsula!
Local inspiration: Matt Bulloch at TentCraft is always such a great inspiration with how he has been able to pivot his business over the years, add and remove products, design a totally new tent and manufacture it, innovate with the times and product needs, manage hundreds of employees, and move locations on top of it all.
Regional economic impact: Tourism is a large part of Traverse City. Whether you like it or not it's here to stay. I want to create the fun, safe and sustainable things that I would want to do and be proud of in my town. If I don’t do them, someone else will and who knows what kind of product we will get!
Next big thing: Hopefully, resolving the challenge to renew my contract with the city for Kayak, Bike & Brew and Paddle For Pints! Our five-year contract expires after this season and the city has informed me they would not be renewing. I am hoping to change their mind and start the good fight with a lot of positive people and businesses at my side.
Who knew: I have my real estate license and, as of recently, my builders license. Along with managing over 60 short term rentals in the area, I am also working with two other guys to build four or more single-family homes a year, to help with the housing shortage in the area.
Biggest fan: “Troy brings new and fresh ideas to the region that help not only his companies, but the region as a whole. His visions for under-utilized properties and areas of town have brought new investment into the area. He has a huge heart for our region and leads by example, which is why he's a top influencer in the Grand Traverse area.” – Mitchell Blue, Highstreet Insurance
Emily Dodds, 39
Founder/Owner, Immaculate Home & NESTWELL
Volunteerism/leadership: NMC's Office of Possibilities (OOPs); Michigan Founders Fund; Ann Arbor Spark.
Highlight: Transitioning from a career in health and wellness, including senior management and nursing roles, I embarked on full-time entrepreneurship to grow Immaculate Home – which provides luxury home management and concierge services and residential and commercial cleaning – beyond its original ‘side-gig’ roots. Achieving personal sustainability through self-employment feels like a huge win.
Local inspiration: Alaina Leech, owner of Lake District Wine Co. and Think Fresh Consulting. She is one of the most knowledgeable wine experts in our region.
Regional economic impact: I've cultivated Immaculate Home and NESTWELL into businesses that significantly enrich our local economy. Immaculate Home relieves families of burdensome tasks, while NESTWELL aids corporations in optimizing employee time management and customizing benefits, boosting productivity and satisfaction.
Next big thing: NESTWELL's upcoming official launch marks a significant milestone. I've also had the privilege of promoting team members at Immaculate Home into management roles, which has allowed me to focus on growth strategies and the launch of a new business. In early 2024, I launched EmpowHer, a women-only version of the Office of Possibilities, which fosters invaluable connections and opportunities for my team and my peers.
Biggest fan: “Emily is a top influencer in the Grand Traverse region due to her remarkable entrepreneurial success, innovative leadership and dedication to empowering others. Emily’s active involvement in the OOPS community, her leadership in running an entrepreneurial women's group, and her passionate advocacy for women’s rights showcase her commitment to creating positive change. Known as a hyper-connector, Emily excels at bringing people together and fostering meaningful partnerships. Her influence extends beyond her professional endeavors, as she tirelessly works to promote gender equality and create opportunities for women throughout the Grand Traverse region.” – Erin Eatough, Fractional Insights
Ellie Dulude, 27
Founder/Owner, Archie's Dog Co; Digital Marketing Manager, Cherry Republic
Highlight: In the past year, my proudest professional moment was being invited to TikTok Headquarters in New York City. This milestone happened after Archie's Dog Co was recognized as the top live streamer based on gross sales in the United States in the ‘Pets and Animals’ category. During the visit, we discussed strategies and tactics to enhance Archie's Dog Co’s presence and sales for the 2024 holiday season. Since then, we have become a TikTok Shop featured seller to help other small businesses across the country find success within the application.
Local inspiration: Soon Hagerty. This past year, I was honored to become an EmpowHer Grantee, selected from among 800 applicants through Soon's nonprofit, the Boundless Futures Foundation. She has provided me with both financial and leadership resources, enabling me to continue growing Archie's Dog Co so that I can have a boundless impact in society.
Regional economic impact: When I started Archie's Dog Co, my goal was to focus on three main areas: quality dog treats, e-commerce and making a direct impact on our region's economy. Over the past eight months, Archie's Dog Co has donated over $3,000 to the Cherryland Humane Society by committing 1% of all sales to support their cause.
Next big thing: My next big goals are to delve deeper into affiliate marketing, launch Archie's Dog Co on Amazon, and improve our packaging and inventory management with the help of my business partner and husband, Jack.
Who knew: Before finding success with Archie's Dog Co, I ran a photography business and a food blog. Let this be your sign to fail forward and never give up on your dreams. Today, I proudly own Archie's Dog Co and The Northern Haus, a modern Airbnb just steps away from the shores of Grand Traverse Bay.
Biggest fan: “Ellie is an inspirational young entrepreneur in the community who leads with passion, care for others, and a desire to foster a strong community with shared values. Her desire to grow herself and the young minds in our community is admirable and shows her passion for the Grand Traverse community.” – Madison Partak, Cherry Republic
Sebastian Garbsch, 39
Owner, Blue Goat Wine & Provisions
Volunteerism/leadership: TC Philharmonic, president of the board of directors; Downtown Traverse City Association, board member; TC Tritons, founding board member.
Highlight: My proudest moment from the past year is actually a collection of smaller moments that make my life better every day. This year, I have gotten to a much better place of balance in regards to work, health, hobbies, community and family.
Local inspiration: Susan Cogswell, the past president of the Traverse Symphony Orchestra – now TC Philharmonic. Susan is one of the most caring, hard-working, and passionate people I have had the pleasure of knowing. This fall, TC Philharmonic will celebrate the opening of our new Music School, a school that will make sure that no child – or adult! – is left behind in the pursuit of their passion for music. This project would not be possible without Susan’s hard work and dedication.
Regional economic impact: I have always thought that anything worthwhile for one's self should be worthwhile for others. In this way, I try very hard to make the things I do a win-win for others around me. I have had the fortune to see others around me start other businesses, including former employees and good friends. In this way, there is a real butterfly effect to even the small things we each do.
Next big thing: This year, Blue Goat will celebrate its 50th anniversary – and it will have been 10 years since we first set off to re-imagine it in a fun new way. Formative Fitness, which I founded and still am involved in, will celebrate its 15th anniversary with our new owner and close friend Brenden Booth. And of course, TC Philharmonic will open our new Music School.
Biggest fan: “Sebastian is not only a successful entrepreneur and active volunteer; he is also a true advocate for other small business owners and the Traverse City community in general. He uses his connections and relationships he’s built over the last 20 years to lift others up, and always treats his clients and employees with the utmost respect.” – Coty Mendenhall, The Blue Goat
Janna Goethel, 34
Annual Gifts & Special Events Coordinator, TART Trails
Volunteerism/leadership: Mt. Holiday board of directors.
Highlight: Leading TART Trails through 50-plus events across the region was a huge lift and major accomplishment during the past year. Our team has the opportunity to engage with thousands of community members at these gatherings, which helps us raise awareness for the importance of non-motorized trails and the critical role they play in creating connections and helping solve major issues such as climate change and our mental health crisis.
Local inspiration: I am often inspired by the dynamic duo of Julie Hay and Kelli Kaberle-Mengebier of HKM & Associates. Their steadfast support of Mt. Holiday's mission and belief in the importance of preserving and providing healthy outdoor recreation opportunities for communities is encouraging and truly inspiring.
Regional economic impact: Thanks to many local and national studies, we know that the non-motorized trail network in our region makes Traverse City a desirable place to live and work, and an attractive place to visit. I take great pride in playing a role in the incredible economic impact that TART Trails has on the community. Our events promote healthy lifestyles and attract visitors from across the state and even country, and proceeds are then invested in the development of future trails and maintenance of existing trails, which provides direct economic value to local businesses.
My next big thing: Personally, I look forward to growing my family and being the best parent I can be. And I'll do my best to help Mt. Holiday embark on ambitious infrastructure investments that will help keep the magic of winter alive while we adjust to changing winter conditions.
Who knew: Pre-pandemic, my husband and I created a fundraising event for Mt. Holiday called Hoof n' Sloshin. Hoof, a Bavarian-themed two-mile race. The event ran for two years and we look forward to bringing it back to the community once our lives settle down a bit!
Ashley Halladay-Schmandt, 38
Director, Northwest Michigan Coalition to End Homelessness
Volunteerism/leadership: Housing North board of directors; Michigan Homeless Policy Council, Community Development Coalition member.
Highlight: My proudest professional moments highlight the collaborative spirit of my work. For instance, the purchase of East Bay Flats by Goodwill Northern Michigan was a collective effort deserving of pride. Transforming East Bay Flats into Permanent Supportive Housing for our community's most vulnerable members required exceptional courage and dedication from Goodwill leadership. I played a small role in this significant project, bringing us closer to our goal of ending chronic homelessness.
Local inspiration: Nora Dunlop, the director of housing development at Goodwill Northern Michigan, is brilliant, kind, and deeply committed to ending homelessness. She was instrumental in securing the tax credit award from MSHDA for East Bay Flats and has gone above and beyond to ensure the transition runs smoothly.
Regional economic impact: Investing in deeply affordable housing and the Housing First model reduces public costs associated with homelessness by up to 50%. Permanent supportive housing is more cost-effective than maintaining people in homelessness. This investment reduces expenses related to emergency healthcare, law enforcement, and social services. By focusing on ending chronic homelessness through proven methods like the Housing First model, we can create a more prosperous, stable, and compassionate community for everyone.
Next big thing: Our coalition will continue to work toward our goal of ending chronic homelessness by 2028. We are seeing commitment and collaboration around our efforts like never before. For instance, our partners at the city have demonstrated unprecedented partnership and dedication to the work of ending homelessness. But homelessness is not unique to the eight square miles of Traverse City. Taking deeply affordable housing to the scale needed will require commitment from our county and neighboring townships. We need all levels of government and community stakeholders to focus on long-term solutions while also supporting urgent community needs like year-round shelter.
Who knew: I didn't have time to update my three-year-old headshot, so I used AI. Pretty close and maybe even a little better than real life, don't you think?
Lauren Harris, 39
Senior Director of Solutions Consulting, Priority Health
Volunteerism/leadership: Venture North, board member and marketing committee chair; Traverse Connect, government relations team; Traverse Area Human Resources Association
Highlight: For the past several years, I’ve had the privilege of partnering with many of our region’s key employers for their employee benefits. With this unique perspective and experience, in April 2024, I rejoined Priority Health to lead the development of a new function within the employer solutions division, called solutions consulting. This team will support in the development and execution of innovative solutions focused in self-insuring and designed to achieve our new vision of addressing whole-person care, quality, experience, and affordability for employers.
Local inspiration: Not local to TC, but a significant reason I rejoined Priority Health was the addition of Rick Abbott as the new senior vice president of employer solutions. Rick’s unique perspective is (positively) disrupting the insurance carrier’s role in healthcare and has empowered our entire division to deliver a new level of transparency, innovation, and accountability to employers.
Regional economic impact: Employers continue to seek new, affordable ways to care for their employee’s physical, mental, financial, and personal well-being. My career is focused on this precise need, and I work to provide employers the tools they need to achieve it.
Next big thing: Two things, actually! First, launching Priority Health’s 2025 solutions into the market. Second, continuing to see Venture North grow its small business client base and impact on our region.
Who knew: I’m looking forward to turning 40 and beginning a new chapter. It’s been an incredible ride 40Under40, and I am forever grateful for your support all these years. Thank you!
Jacqueline Holm, 35
General Manager, Traverse City Pit Spitters
Highlight: I was named executive of the year in 2023, my first season with the Northwoods League. It was my first time receiving the honor after 12 seasons in the sports industry.
Local inspiration: There are so many incredible female leaders in this community, I can’t choose just one. First, Whitney Waara, COO of Traverse City Tourism: I admire her levity, positive attitude, and sense of humor. Whitney is a strong community presence and is consistently advocating for the best for Traverse City. Second, Amanda Blanck. She is a business owner, activist, ally, and empowers people daily to be the best version of themselves – both personally and professionally.
Regional economic impact: Through our successful Pit Spitters baseball seasons and special events, we have not only brought joy and excitement to the fans but have also significantly contributed to the local economy. By attracting visitors in our backyard, across the state, and beyond, we have bolstered tourism, and increased business for local hotels, restaurants, and shops. Our partnerships with local vendors and businesses have created a ripple effect, stimulating economic growth and providing job opportunities within the community. On our own, we employ nearly 150 part-time and full-time staff in the summer. And with the introduction of our Pit Spitters Community Foundation, our philanthropic initiatives and youth programs have fostered an environment that encourages local spending and investment in our long-term goal of building equity into the community we serve.
Next big thing: I am planning a climb of Mount Kilimanjaro in March!
Who knew: I sing and play guitar! I have previously performed as lead female vocalist for a '90s duo group called Tomcat and a seven-piece country band called Lucky Cochran and the Persuaders.
Biggest fan: “Jacqueline is one of the best Minor League Baseball operators out there, and her industry accolades back that up. She has been instrumental in cementing the Pit Spitters and Turtle Creek Stadium as true community assets for Traverse City and northern Michigan and making the region an even better place to live, work and play.” – Joe Chamberlain, Traverse City Pit Spitters
Justin Hostetler, 35
Owner, Grand Traverse Social Sports (GTSS)
Highlight: Continued upward participation trends and growth of the Grand Traverse sports community through our current leagues and events. GTSS also took part in its first major collaboration, with Equality Michigan and Up North Pride, to launch their first Kickoff to Pride charity/fundraising event.
Local inspiration: Nick Olson of ELEV8 Climbing Gym, for his unbridled optimism to lean in regardless of challenge. It’s never 'No’ with Nick; it’s always, ‘How can we?’ Every small business is different, but the fact that he has been down this road many times gives him a depth of knowledge to act as a sounding board for GTSS as it grows.
Regional economic impact: Our biggest impact at GTSS, outside of filling an under-served need in northern Michigan, is acting as a launching point to connect people. It’s these connections that are the most rewarding – the ones that come from taking a group of individuals, tossing them together on a team and letting them loose. From these connections, we’ve seen and heard of a few collaborations and business ventures that have spawned; we’ve facilitated at least two marriages, along with countless friendships and social circles. The language of playing sports is one that is understood by many people, so it makes for a great tool to create and reinforce the person-to-person bonds that help make our community feel like home – especially as more people move into our area.
Next big thing: One is relaunching our indoor leagues. The second is looking into creating a few high-impact tournaments going into 2025.
Who knew: While I generally love playing sports, I don’t really have any deep fandom to any particular team in any particular sport and would struggle to ‘talk sports’ in most situations.
Biggest fan: “Justin has been an active member with GTSS since day one. After one year of ownership under the former owners, he stepped up to take over, as he saw an opportunity to bring like-minded people together. He saw that GTSS was also a great avenue for team building, finding new friends, helping our community, and keeping adults active, and he has grown the business from a small league to a league that people want to join and enjoy.” – Krysha Hostetler, Alward Fisher Rice Rowe & Graf
Alex Jensen, 28
Senior Minister, Unitarian Universalist Congregation of Grand Traverse
Volunteerism/leadership: Traverse City Philharmonic Sinfonia Civic String Orchestra, second violin; BSA Troop 34 of Traverse City, religious emblems coordinator.
Highlight: Holding a Sunday Service in celebration of Pride Month with a drag queen was one of my best professional moments ever.
Regional economic impact: Not sure how to answer this, but I think I would approach it by saying that what the world needs more of now are messages of justice, love, compassion, and connection. I'm proud to be a part of a faith community that lifts these values up in our wider community. Our ministry in these areas is contagious: We've seen great growth in the three years I've served as senior minister, with about 40 new people joining us.
Next big thing: I am just getting married later this month to my partner, but if this is coming out in September, I will have already been married! Another milestone is earning ‘Full Fellowship’ as a Unitarian Universalist Minister this coming November. This milestone means I will no longer be in 'Preliminary Fellowship' but will be a fully credentialed religious professional and minister with my tradition.
Who knew: Music, especially playing music with others, is one of my deepest spiritual practices. One of my favorite things to do is to pick up our instruments with friends and just play our hearts out.
Biggest fan: “After a nearly 12-month process in April 2021, all of us on the ministerial search team unanimously selected Alex, a soon-to-be graduate of Harvard Divinity School. And he selected us! Since then, congregation members and others in the community have been stirred by Alex’s compassion, caring and clear-eyed thinking for such a ‘young’ person. He excels in the areas of pastoral care, strong sermons that are often interspersed with humor, his own singing voice or his violin, and stories of his own family that make the point clear.” – Christine Walter, Unitarian Universalist Congregation of Grand Traverse
Laura Ann Johnson, 38
Employee Experience Manager, Cherry Republic
Volunteerism/leadership: Friends of Sleeping Bear Dunes, board member and communications committee; The Triathlon Club of Northern Michigan (MiTri), board member; Traverse Area Human Resources Association.
Highlight: I made meaningful changes for employees at Cherry Republic through new data-based decision-making tools, such as stay and exit interviews and engagement surveys. I also increased our benefit offerings for staff, most notably including paid maternity and paternity leave. And I implemented a learning management system to better assign, track, and expand our professional development and on-the-job training curriculum.
Local inspiration: Roni Hazelton, VP of distribution and fulfillment at Cherry Republic. When I first started my career here, I looked up to Roni. It was inspiring to see all she has done with her career in this small town while raising a family and being an active part of her community. I also really appreciate how she brings a female voice into a male-dominated industry.
Regional economic impact: For me, it is all about our staff. My job is to create the best place to work, which in turn leads to the best environment for costumers to come visit and spend their time. A more engaged staff leads to more sales, more jobs, and more people moving to and living in northern Michigan.
Next big thing: I am excited to tighten up our internal professional development and customer service curriculum, so that we can promote it to other companies around the area who service all of our seasonal visitors. We'll use this training to continue to make northern Michigan the best place to visit, live, and work.
Who knew: I love triathlons, swimming, biking, and running, and I truly believe anyone can be a triathlete! As for my secret talent? I am a classically trained singer.
Katie Leonard, 38
Director of Sales, Grand Traverse Resort and Spa
Volunteerism/leadership: Meetings Michigan; Meeting Professionals International, Michigan Chapter; Michigan Society of Association Executives (MSAE).
Highlight: I was honored to be a general session panelist at the MSAE annual conference last August in front of some 300 attendees. Being a guest speaker for a Central Michigan University sales class was also pretty special; the students were so fun and engaging!
Local inspiration: Scott Chouinard, our vice president of finance and assistant general manager here at Grand Traverse Resort and Spa. Scott’s knowledge and dedication to the growth and betterment of both our property and our team is something I very much admire and look up to. He’s a calm and constant leader that motivates and challenges us professionally while also always reminding us about the importance of integrity and character.
Regional economic impact: We travel nationally promoting the Traverse City region, educating meeting planners on the convenience of our airport and telling them why they should bring their conferences and events to Grand Traverse Resort and Spa. The Sales team is responsible for between 60,000 and 65,000 room nights annually, and those visitors greatly impact not only us but also northern Michigan’s local businesses, our airport, and our region’s economy.
Who knew: I once spent two years as a stewardess on a 170-foot mega yacht traveling the Caribbean.
Biggest fan: “Katie is a strong leader, a team player, and an outstanding communicator. She has all the attributes that lead to success in her sales job, but her passion does not end at the doors of Grand Traverse Resort and Spa. She has an eye that keeps a vigilant look at the travel market throughout the region, and her success in sales becomes our success in the travel industry in our region.” – Caroline Rizzo, Grand Traverse Resort and Spa
Juliana Lisuk, 34
Associate Director, Inland Seas Education Association
Volunteerism/leadership: The Friendship Community Center/LIFT; Rotary Club of Suttons Bay-Leelanau County; Leelanau Community Choir; Leelanau Curling Club; Boardman/Ottaway River Network.
Highlight: ISEA is in a period of exciting expansion as the demand for our programming grows both locally and throughout the Great Lakes region. We have added a second schooner, increased our staff, grown our internship program, and developed new programs over the past year.
Local inspiration: Rebekah TenBrink, executive director of LIFT and the Friendship Community Center, because her leadership and decision-making is deeply rooted in her values. She is a heart-driven and grounded leader, who cares for her community and shows up every day to do the work and build the relationships necessary to make it stronger.
Regional economic impact: As an organization, we support a full-time staff of 11, seasonal staff of four, and five interns who, alongside our robust volunteer community, make our work possible. In addition, thousands of people visit ISEA's campus and ships every year. They not only participate in our programs, but they also stay in the region, purchase food, shop, and recreate.
Next big thing: Building a regional network of educators, environmental organizations, advocacy groups, and governmental agencies that work in tandem to support Great Lakes stewardship and literacy for K-12 students by connecting them with their local watershed in meaningful and engaging ways.
Who knew: I farmed for a season at the northernmost certified organic farm in the United States, growing vegetables near Fairbanks, Alaska. We had to chase moose out of the fields with a tractor.
Courtney Lorenz, 33
Founder & Idealist, Cultured Kombucha Co.
Volunteerism/leadership: Big Brothers Big Sisters; American Culinary Federation; MAP Michigan Abolitionist Project; Kombucha Brewers International; International Center for Reiki Training.
Highlight: This year, Cultured expanded its distribution to Ohio, Indiana, Illinois and Wisconsin. We refreshed our branding, updated our facility infrastructure, and ventured into a new division of co-packing for other organic product lines. Additionally, I launched Mandy & Marlee Mobile Bars with a friend, introducing a fleet of mobile bars designed to make your next event unforgettable!
Local inspiration: Tanya Berg, a dedicated marketing mentor with SCORE, has consistently volunteered her time, efforts and talents to nurture the growth of startups in the Grand Traverse area. Tanya has fundamentally transformed the way I view marketing as we scale outside the Michigan market.
Regional economic impact: Cultured has significantly expanded its network, enhancing our brand's potential for greater impact. This year, with our brand refresh, we launched a philanthropic arm, dedicating 1% of our profits to efforts aimed at ending human trafficking. It has been immensely rewarding and fulfilling to bring awareness to such a pressing issue within our regional community.
Next big thing: If I tell you, it takes away the plot twist! This fall, I have a new product line launching that focuses on holistic healing. It will focus on natural ways to work through auto-immune conditions.
Who knew: I've been practicing jiu-jitsu and (mixed martial arts) for the last year. It started as self-defense training, but I've grown to love the challenge. It's the art of folding clothes, while you're still in them!
Amanda Maly, 37
Assistant General Counsel, Munson Healthcare
Volunteerism/leadership: Munson Healthcare and the Northwest Food Coalition. I’ve also volunteered for Traverse City Track Club’s races when I’m not running their races myself!
Highlight: The need for primary care providers across northern Michigan (and the country) has grown over the last few years. I’m proud to provide legal support for Munson’s primary care service line, including provider contracts and day-to-day legal issues, and for initiatives that increase access to care, such as Munson’s Virtual Urgent Care.
Local inspiration: Laura Glenn, chief operating officer at Munson Healthcare. Professionally, Laura is hard-working, intelligent, and a strong leader. Personally, she’s a dedicated mom and wife, and not to mention a marathon runner. Her ability to balance her career, family, and running is truly inspirational.
Regional economic impact: Health care is an important part of the economy, both by keeping community members healthy so that they can support local businesses and by providing a place of employment. Being a part of Munson’s legal team allows me to support Munson Healthcare in its commitment to supporting the health of northern Michigan.
Next big thing: Getting married in a few weeks! My fiancé Doug and I are looking forward to having our wedding and celebrating with our family and friends in Traverse City.
Who knew: I’m an avid football fan who grew up a Lions fan and grew into a Browns fan while attending law school in Cleveland. On football Sundays, I’m running on the TART Trail or by the bay wearing one of my team’s colors in the morning and watching one game on the TV and another on the tablet in the afternoon.
Meghan McDermott, 33
Deputy Director, Groundwork Center for Resilient Communities
Volunteerism/leadership: Groundwork Center, Food Rescue, Commongrounds Cooperative.
Highlight: In March we were able to take all 24 Groundwork staff members to an organizational retreat in Detroit and speak to folks working toward solutions in food, transportation and energy systems. It was incredibly rewarding to see how our work resonates outside of Northwest Lower Michigan and to learn from other communities about how we might approach our work.
Local inspiration: Kate Redman, co-CEO of Commongrounds Cooperative. Kate is an absolutely brilliant, kind, thoughtful professional who brings her immense skillset to building community in a way that few have even attempted, let alone succeeded in.
Regional economic impact: It continues to be an incredible honor to work with and build community alongside so many passionate people in this region. Food pantries from our six-county region now purchase more locally grown fruits and vegetables than the largest food bank in Arizona!
Next big thing: I'm getting married next August!
Who knew: If you've been on a Zoom meeting with me in the last two years you likely know this, but for a (thankfully) brief period of time we housed a stray mama cat and her four kittens, which occasionally meant I had seven (!!) cats running around in my home office.
Marc S. McKellar II, 38
Partner Attorney, Kuhn Rogers, PLC
Volunteerism/leadership: Kingsley Downtown Development Authority; Kingsley Brownfield Redevelopment Authority; Adams Chapter of Trout Unlimited.
Highlight: Working with Cherry Republic and Village of Empire in acquiring approval for Cherry Republic’s significant expansion of its essential non-retail operations. Such expansion will centralize Cherry Republic’s non-retail operations in Leelanau County.
Local inspiration: I have had the great fortune to work with people that are fascinating and bring value to a conversation. But the common traits I aspire to have are pragmatism, humble confidence, humanity and passion for the work and people. The people that I think of most often who have these traits are Bob Sutherland, Connie Deneweth, Eddie Ascione and Joe Quandt. It’s these people and others that I draw on to learn from their best qualities.
Regional economic impact: I'm only as good as the client’s proposal is strong. The engineers, planners and developer client have just as much, if not more, of a role in the economic success. I am grateful to have contributed to our region’s economy through my legal work in real estate development and land use. While it is a team effort, I know the projects have helped spur growth, create jobs, and improve community infrastructure.
Next big thing: In the last year the Kingsley DDA worked with the County Land Bank to acquire a significant set of properties on M-113 in downtown Kingsley for redevelopment. I am excited to work on the project as a member of the DDA. It will be truly transformative for the Kingsley community.
Who knew: I have a terrible weakness for great scotch and fine cigars.
Taylor Moore (he/him), 33
Director, Food Rescue
Volunteerism/leadership: Northwest Food Coalition; Big Brothers Big Sisters; Leelanau Conservancy; Michigan Local Food Council Network; Food Rescue Alliance; National Right to Food Community of Practice; MSU Extension; Cleveland Township Planning Commission
Highlight: As of this summer, Food Rescue has completed a three-year, $1.25 million warehouse and fleet upgrade. These improvements have increased our capacity to rescue, repack, store and distribute more food than ever before. Because of these upgrades, in 2023 we doubled the amount of farm pickups and local produce distributed. With the addition of a new freezer this spring, we are set to triple the amount of frozen vegetables we distribute.
Local inspiration: Deb Lake, chief philanthropy officer at Goodwill Northern Michigan, for her ability to handle large-scale projects, her constant desire to learn more, her commitment to recognize the work of our staff and employees, and her high standards for services we provide. She has played a vital role in the expansion of Food Rescue and has shown how to set and accomplish ambitious goals.
Regional economic impact: Because of our transportation and logistical infrastructure, Food Rescue has been able to help secure over $700,000 in funding to purchase produce and proteins directly from local farms. In collaboration with the Grand Traverse Band of Ottawa and Chippewa Indians, Groundwork Center, Feeding America West Michigan, and the Northwest Food Coalition, we will purchase over $250,000 in local produce this year and distribute it to pantries and meal sites throughout the region. Studies estimate multiplier effects for spending on locally produced foods to be between $1.32 and $1.90, which means that for every dollar spent on local products, there is between $.32 and $.90 worth of additional local economic activity. This economic multiplier is two to three times greater than purchasing produce from non-local businesses.
Next big thing: I am a current graduate student at the University of Edinburgh, studying social justice and community action. I remain committed to organizing social service providers to leverage community resources and enact the change needed to address the structural inequities that maintain and produce poverty, food insecurity, homelessness, and harm.
Who knew: I am the current Leelanau Curling Club Thursday Night Social League Champion of the World alongside my Ice Kweenz teammates: Rob McNulty, Spencer Crimmins and Holly Therrien.
Chris Nesbit, 37
Owner/Co-Founder, Ace Virtual Agency
Organizations actively involved in: Foreword Reviews INDIES Book of the Year award director; Friends of Home of Dreams Orphanage Small Business Consulting Community; TCNewTech event director (2022-2023); 3D Printing PLC Initiative (since been absorbed).
Highlight: The greatest highlight of this year is witnessing the growth, evolution, and success of programs and individuals whom I've guided, counseled, or provided strategic support. Seeing the transformative power of time, perseverance, and guidance in both company and individual success is incredibly rewarding.
Local inspiration: Jennifer Szunko at Discovery Cruises is an entrepreneurial powerhouse with unparalleled style. Her constant engagement with the community, effortless referrals, and pursuit of opportunities on her own terms make her an inspiring mentor since my 'boomerang' return to Traverse City in 2022.
Regional economic impact: Working with TCNewTech for nearly two years was a career highlight. During my tenure, I not only attracted talent to the TC area but also connected them with crucial resources for entrepreneurial success. This contributed significantly to economic development and regional investment. Additionally, the 3D Printing PLC Initiative injected resources into Grand Traverse school systems, supporting STEM curriculum and bolstering the future manufacturing workforce.
Next big thing: One of my most influential mentors taught me the power of working in silence. So I will not be sharing specifics. Currently, I'm deeply immersed in several ambitious projects, and I anticipate significant personal breakthrough within the next 12 months.
Who knew: I once hiked Angels Landing at Zion National Park – five miles round trip with over 3,000 feet elevation gain – in dress shoes, enduring scorching 110-degree heat.
Chelsie Niemi, 32
Audience Engagement & Communication manager, Dennos Museum Center at Northwestern Michigan College
Volunteerism/leadership: Vice chair, Traverse City Arts Commission; events team volunteer, Michigan Museums Association conference.
Highlight : I presented for the first time at the Michigan Museums Association conference in October on my experience in the Michigan Rising Leaders Program through the Michigan Arts and Culture Council. My other proudest moment would be the success of the museum's seasonal program we launched this past year. With the help of museum staff, we transitioned from multiple exhibition, concert, and other event mailings to the program, which was a risk, but we've received a lot of positive feedback on it.
Local inspiration: I'm inspired by so many people, especially by local small business owners and non-profit leaders, but if I had to choose one person I would say Brittany DeFilippo. She's been the graphic designer for some of my favorite businesses around town, including Common Good Bakery, Slip Vintage and Second Hand Social Club, and she's even designed several merch products for the museum. Traverse City is lucky to have so many creative and innovative folks around town, and I think they don't get enough recognition for their contributions to our community.
Regional economic impact: Based on data from the last U.S. Bureau of Economic Analysis report, the arts and culture sector makes up 2.7% of Michigan's economy and added over $15 billion in value and over 100,000 jobs in the state. While all those things are great, and we know that investment in the arts is good for the regional economy, the impact that I personally have isn't measurable in that way. I like to think that my work adds to the richness of experiences that locals and tourists alike can have in our region, that having a world-class art museum is special in a city of our size, and that we add to the vibrancy of northern Michigan.
Next big thing: By the time this is published in September, I'll be a first-time mom and learning how to create a new healthy work-life balance. I'm looking forward to figuring out how becoming a parent changes the way I promote the museum and co-create our programming.
Who knew: I was born on Leap Day, and share my birthday with my maternal grandmother.
Shea M. O'Brien, 37
Enrollment Services Assistant, Northwestern Michigan College
Volunteerism/leadership: Traverse City Planning Commission; Traverse Together; Dennos Museum Center; Sara Hardy Farmers Market Advisory Board;Traverse Heights Community Garden; Brownfield Redevelopment Authority
Highlight: As a member of the Brownfield Redevelopment Authority, on April 25 we passed the first affordable housing project. The state legislature allowing developers to tap into brownfield TIFs for affordable housing was a positive move forward. This particular project was important because it was one of the first in our region and everyone learned a lot: the board, the developer and county staff. I'm excited to see more affordable housing projects using brownfield funds to help address our region's housing needs.
Local inspiration: Gary Howe has been a tireless advocate for a better Traverse City for years and a great mentor. I don’t know if we’d have as strong a bike, walk and roll culture without him. He’s taught me that advocacy isn't always loud or sensational, that it's often asking questions of the appropriate authorities and getting them to think differently, and always understanding that there will be compromises. He also taught me that success for an advocate is being offered a seat at the table to make decisions.
Regional economic impact: I helped to establish the city's first Social District. I'm friends with the business owners and, at the end of the day, it was about helping my friends be more successful. Even though we got a significantly reduced outline, I'm still looking forward to having a space where I can sit outside and socialize with my friends and family. We need to prove there is a better use for flat, paved surfaces, that we can spread the wealth that is pedestrian traffic throughout the city, and that our streets can be for more than moving cars.
Next big thing: When we make things better for the next generation, we inherently make things better for ourselves. That's why I'm working with the group Traverse Together to educate people on the importance of TIFs in our area. Most citizens know about TIFs in regards to downtown but they rarely understand that places like the Grand Traverse Commons benefit from TIFs. Or that our major corridors like Garfield Avenue and 14th Street can't achieve their greatest potential without TIFs. Brownfield TIFs and corridor improvement TIFs are both funding mechanisms that will continue the prosperity in our region and greatly improve places like those above. Environmental cleanup, affordable housing and economic development don't happen without these tools.
Who knew: Most people think I don't own a car, but I actually do, much to my displeasure.
Kyle O'Grady, 28
Real Estate Professional, Re/Max Bayshore; O'Grady Development Co.
Volunteerism/leadership: Grand Traverse Conservation District; Home Builders Association of Northwest Michigan.
Highlight: Besides the Lions going to the NFC Championship, I would have to say that one of my proudest professional moments has been creating and building a team of real estate professionals. I proudly started the Live Traverse City Real Estate Team under the Re/Max Bayshore umbrella. I have always aspired to be in a leadership position that allows me the opportunity to share my experience and expertise with other driven entrepreneurs.
Local inspiration: Bob Brick has inspired me since the moment I met him, both professionally and personally. His wisdom has provided me with the most sincere insight on business and life. He continues to outline a direction of service and gratitude for me moving forward.
Regional economic impact: When I reflect, I feel an immense amount of gratitude. I enjoy being a part of the conversation surrounding the real estate industry and I hope to continue to be in a position to positively contribute to the region's community and economy.
Next big thing: Since I started reading the TCBN, it has been a big goal of mine to be honored among my fellow peers in the 40Under40. So for now, I will appreciate this opportunity! Moving forward, I plan to continue serving my clients and teammates, while doing my best to involve myself in meaningful discussions surrounding local politics and economy. I want to continue to grow our region in a meaningful way.
Who knew: I'm a creative at heart. I love making and listening to music, shooting and editing videos, creating on social media, etc. Interacting with people online is one of my favorite pastimes.
Miriam Owsley, 31
Strategic Communications Manager, Rotary Charities of Traverse City
Volunteerism/leadership: Rotary Club of Traverse City.
Highlight: This past year has been incredibly fulfilling, marked by significant milestones both personally and professionally. The most profound highlight was becoming a mom. This life-changing experience has brought immense joy and a new perspective on balancing personal and professional commitments. Professionally, my involvement in the Rotary Club's Vision and Rotary Charities' Strategic Plan has been a major highlight.
Local inspiration: As a new mom I find inspiration in the resilience, hard work, and ability to balance so much at once that I see in other working mothers. From societal expectations to the daily logistical hurdles, we face many obstacles, and juggling it all requires an extraordinary level of organization, time management, and emotional strength.
Regional economic impact: I am proud of the work I have done throughout my career in the nonprofit and philanthropic sector, collaborating with changemakers to tell compelling stories of impact and orchestrating opportunities for the exchange of ideas and resources.
Who knew: Before beginning my career in nonprofit work, I had a deliciously different professional path. During high school and college, I worked at Grocer's Daughter Chocolate, where I was immersed in the art of chocolate making.
Biggest fan: "We work side-by-side and bounce ideas off each other, look for ways to improve together. Rotarianism is in Miriam’s blood – she’s a fourth-generation Rotarian and takes it seriously. She’s 31 and takes service over self to heart.” – Kendra Luta, Grants and Learning Manager, Rotary Charities
Tyler Palsrok, 35
General Manager, Image360
Volunteerism/leadership: Big Brothers Big Sisters; Harvest Bible Chapel Worship Team (bass player)
Highlight: I started as a Big for BBBS, which has been a wonderful experience. We won the Alliance Franchise Brands award for Project of the Year, as well as a pair of Silver Addy awards from the American Advertising Federation. We have added new equipment/capabilities and new product lines, but we are most proud of our employee ownership program, which we launched earlier this year and already have team members invested.
Local inspiration: Troy DeShano, associate director, Northwest Michigan Arts & Culture Network. I think the mission of the Northwest Michigan Arts & Culture Network is extremely important, pushing the arts to the forefront of our collective thinking as a community and functionally supporting working local artists and arts-based organizations.
Regional economic impact: We take great pride in helping local businesses develop their branding and address their visual communication needs. However, our top priority will always be providing an incredible work environment and sustainable, well-paying jobs for our team members. Ultimately, I believe our biggest impact on the local economy will be guiding more of our team members toward ownership stakes so they can reap the rewards of their efforts. By doing so, we hope to create a model for employee-owned cooperatives that positively impacts the succession plans of other local businesses in a way that benefits their employees.
Next big thing: Looking forward to finding more ways to serve our community in the coming year and expanding our employee ownership program.
Who knew: I used to be a journeyman blacksmith.
Madison Partak, 25
Recruitment Manager, Cherry Republic
Volunteerism/leadership: Traverse Area Human Resources Association; Michigan Career Educator & Employer Alliance.
Highlight: Earning my SHRM-CP certification. My background is in accounting, but I’ve found my passion is in talent management and employee development, so earning a credential aligned with my career path was so rewarding.
Local inspiration: Jason Homa, vice president of sales at Cherry Republic. The way he engages with his people and works to develop them in the ways they want to grow is admirable. He is genuine in his leadership and committed to making a positive and lasting impact on the communities he is a part of. I am thankful to learn from him and work alongside him.
Regional economic impact: As a recruitment manager overseeing staffing for 10 locations around the state of Michigan, I’ve been able to creatively partner with many wonderful organizations in our community and others around the state to bring people to northern Michigan and/or stay working within our region. I have enjoyed engaging in conversations with others in our community regarding staffing strategies in different industries at a time when staffing, especially seasonally, can be challenging. I'm excited to continue to grow these talent pipelines and work alongside others in our community to recruit and retain strong northern Michigan talent.
Next big thing: I am serving as the co-chair for the 2025 Michigan Career Educator and Employer Alliance (MCEEA) Conference and as the Northern Michigan Region Representative for MCEEA. MCEEA works to connect higher education institutions with employers in the state to foster talent pipelines for entry-level positions. Our beautiful corner of the state has so much potential to bring more and more young talent to the area and I'm happy to be aiding in those conversations.
Who knew: I played collegiate volleyball for Albion College as a setter.
Lindsay Raymond, 39
Labor & Employment Attorney and Co-Founder of DAR Law
Volunteerism/leadership: President of Impact100 Traverse City; Trustee of the Board of Trustees for the Old Town Playhouse; Traverse Area Human Resources Association; Michigan and Virginia State Bar associations.
Highlight: With my business partner Cortney Danbrook, we have completed our seventh year of business ownership and self-employment, experiencing an unprecedented pandemic and many personal and professional milestones together. I am lucky and grateful to be on this ride with her. We both are extremely grateful for our community’s support and trust over the years!
Local inspiration: Leslie and Russ Knopp. They are business owners and community builders who relentlessly give back and lift others. They are genuine and authentic leaders, and I am lucky to know them!
Regional economic impact: At DAR Law, I am able to directly impact, counsel and assist numerous businesses and employers in our region. At Impact100 Traverse City, by the end of 2024, we will have directly awarded over $2.4 million to our community nonprofits in just over eight years. Our grants enable these nonprofits to deepen and expand their services and address important community needs that may otherwise go unfunded.
Next big thing: I turn 40 in early October and cannot believe how fast time is flying. While that may be the end of my consideration for this honor, it really is just the beginning of a life well-lived!
Who knew: For the past few years, I have worked with other brave parents to help put on (and even emcee at one point) the Eastern Elementary Talent Shows. The kids (from 1st through 5th grades) rehearse many hours. From magic tricks and jokes to dancing and singing, it is so much fun to watch them build confidence and shine in front of their whole school.
Lindsey Jonkhoff Rogers, 38
Funeral Director and Co-Owner, Reynolds Jonkhoff Funeral Home
Volunteerism/leadership: TC Philharmonic, board secretary; Michigan Board of Examiners for Mortuary Science, member (appointed by Gov. Gretchen Whitmer)
Highlight: This past May, I was especially proud to help host our first annual Hope for the Grieving Heart event. We partnered with Michael’s Place, Heartland Hospice, Hospice of Michigan, and Monarch Home Health, and we offered a safe place for folks to gather, hear helpful tips for grieving, and do special crafts to remember their loved one. Our next event on November 14 will focus on tips for grieving during the holidays.
Local inspiration: Susan Cogswell. She is a passionate advocate for many organizations, but especially for the TC Philharmonic. Her energy and joie de vivre are inspiring, and she is always kind, professional, and gracious. I am so honored to serve alongside her on the board, and look forward to the opening of the Community Music School in the TC Philharmonic Center, located in the former Cherryland Mall.
Next big thing: As a company, we are always looking for new and creative ways to help care for the families we serve. I am passionate about removing the stigma surrounding death and fostering transparency in conversations about it. I believe it's crucial to share with people how profoundly helpful a service can be in processing death and grief. My goal is to convey the genuine support and comfort such services can provide, regardless of the type or size.
Who knew: I am honored to be a sixth-generation funeral director, and to carry on my parents’ legacy of meaningful funeral service alongside my sister. We are two of only a handful of sixth-generation funeral directors in the world, and feel very lucky to be on this journey together.
Ashley Rudzinski, 37
Climate & Environment Program Director, Groundwork Center for Resilient Communities
Volunteerism/leadership: Oil & Water Don't Mix Steering Committee; Michigan Climate Action Network Advisory Committee; MI Sierra Club Political Committee.
Highlight: In spring of 2024, I coordinated Groundwork's widely attended 'Tunnel Vision' event, focused on shutting down Pipeline 5 and rejecting Enbridge's oil tunnel proposal. Esteemed speakers highlighted climate concerns, threats to tribal sovereignty, legal status, and engineering issues with the proposal.
Local inspiration: There are many local folks who inspire me professionally, but I'd be remiss not to mention Hans Voss. Hans will be leaving Groundwork this year after an impressive 30 years at the helm. He brings so much energy, passion, conviction, and heart to our work. We can't wait to see what his next chapter brings!
Regional economic impact: I am proud to be working to advance the clean energy economy of our region through my leadership with the Great Lakes Business Network, Groundwork's Access MI Solar program, and through our regional solar on schools work. Together, we are helping to reduce our reliance on polluting fossil fuels and pave the way for equitable and affordable clean energy.
Next big thing: I am excited to be tying the knot to the love of my life in August of 2024!
Who knew: In what feels like another lifetime, I lived in a tent and studied leatherback and green sea turtles on the beaches of Equatorial Guinea for eight months. Following that, I worked on research teams studying frogs in Australia, sea turtles in Georgia, and the Gunnison sage grouse in Colorado.
Ashley Sloat, Ph.D., 38
President and Director of Patent Strategy, Aurora Patents
Volunteerism/leadership: 20Fathoms’ board member, sponsor, and coworking space member; NMC Oops instructor; Wareologie Inc. board; sponsor of the AquaAction AquaHacking event
Highlight: My proudest moment in the past 12 months is finally finding pathways in the ecosystem through which I can positively impact inventors, companies and entrepreneurship in the region more generally. I love being a part of a community, and I am excited and proud to have found ways to embrace the Grand Traverse region community.
Local inspiration: My husband Josh Sloat inspires me daily. Honestly, there is not much we don’t do together. Whatever ways we are acting in the community, we are rarely acting alone. If you get one of us, you get the other. I have learned so much from his years in tech and we’ve pushed and pulled each other over the past ten years to raise beautiful kids, build our successful company, Aurora Patents, and to become beacons in the community.
Regional economic impact: My goal (and hopefully impact) has been to encourage and support inventors on their journey – particularly in intellectual property matters – but generally by providing resources, a listening ear, or an encouraging word. This has led me to donate my greatest asset – my time – participating on boards, sponsoring events, and providing educational content.
Next big thing: I don’t have as much a next big thing as I have a desire to maintain all the good things – family time, business growth, and community support. If I can keep all those plates spinning, I will consider that a great achievement.
Who knew: I lived in Fargo during my undergraduate studies but never came across a wood chipper.
Carolyn Ulstad, 34
Transportation Program Manager, Groundwork Center for Resilient Communities
Volunteerism/leadership: Michigan Association of Railroad Passengers.
Highlight: My proudest moment over the past year was receiving notification that the Michigan North+South Passenger Rail Project had secured federal and state grant funds so that we, along with our project partners, could begin working on the next phase of planning for the train.
Local inspiration: Russ Soyring spent over 30 years working as Traverse City’s planner. So much of what we see around the city today is because of his devotion to creating great places and spaces for people.
Regional economic impact: If we can bring a new passenger train to Michigan, the station communities could see big economic boosts. Towns with rail services tend to attract new businesses and are desirable places to live, which could entice young professionals back to Michigan and expand transportation options for aging adults.
Next big thing: I became a mother this past year! With our son changing so much each day, week, and month, it feels like a new challenge and adventure is always on the horizon.
Who knew: I went to Peru after graduation to study non-timber forest products (plants of great value that are renewable and aren’t lumber). Seeing the forest perpetually providing food made me want a 'food forest.' We currently have 13 perennial edible plants on our property and have plans for more.
Henry Wolf, 32
Director of Policy and Grant Programs, Michigan Office of Rural Prosperity
Volunteerism/leadership: Boyne City 4th of July Festival; past consistent volunteer efforts for Habitat for Humanity of Saginaw and Shiawassee County; Student Statesmanship Institute Michigan State University 4-H Capitol Experience.
Highlight: Securing $15 million for the Freshwater Research and Innovation Center. I’m very thankful for the support from Gov. Gretchen Whitmer, Lt. Gov. Garlin Gilchrist, Sen. John Damoose and our Grand Traverse regional legislators for getting that across the finish line. I’m thrilled that I have the chance to maintain the momentum on this project in my new role with the Office of Rural Prosperity.
Local inspiration: Dave Mengebier and the rest of the Traverse Connect Government Relations Committee. These people are truly committed to their community, and have a keen understanding of how to get tangible results from Lansing and Washington, D.C. Dave was my Government Relations Chair for two years. We hit the ground running and never looked back. He also throws a hell of a party.
Regional economic impact: It is exciting to think about the new jobs and economic activity the Freshwater Research and Innovation Center will bring to the Grand Traverse Region. I’m also thrilled about the positive impact the Rural Readiness Grant Program will have on small, rural communities throughout the state – northern Michigan, in particular.
Next big thing: I am focused on building out Michigan’s new Rural Readiness Network, which will solidify Michigan as a national leader in rural development. The network will provide critical support to communities, including grant writing assistance, and opportunities for funding through the Rural Readiness Grant Program.
Who knew: When I was 10 years old, I was involved in a sledding accident that left me with a lightning bolt-type scar on my forehead. This was in 2002, when Harry Potter was popular. As you can imagine, the 'Henry Potter' jokes never stopped.
Samantha Wolfe, 33
Agricultural and Occupational Health Educator, Michigan State University Extension
Volunteerism/leadership: MSU Extension; Sleeping Bear Wildlife Fund co-founder and executive director; Mills Community House vice president; Benzie County Materials Management advisory committee secretary; Benzie County 100+ Women Who Care; Cherry Capital Toastmasters.
Highlight: I was honored to deliver the 2024 commencement speech at Benzie Central High School, where I graduated 15 years ago. Back then, my biggest dream was to leave the area, but now that I’ve done that, I am delighted to be back. I’ve gained rich experiences from work, life, travel, and education in different cities and countries. It feels incredible to bring all that experience home and contribute to our community here in northwest lower Michigan as a relatively young person.
Local inspiration: Small business owners. It takes a certain grit to start from scratch, especially when you’re up against so many ubiquitous brands. Yet small businesses make a place unique, and when we spend locally, it benefits the local economy, our communities, and even the environment.
Regional economic impact: Michigan boasts the second-largest agricultural economy in the U.S. The program I work with, AgrAbility, supports farmers with disabilities or injuries by providing adaptive equipment to help them continue farming.
Next big thing: I'm about to celebrate one year with Extension and I'm eager to continue learning and expanding the AgrAbility program in our region and across the state. I've already had some great opportunities, such as attending the national conference in Atlanta and coordinating a regional assistive technology workshop here in Michigan, which drew participants from 11 states and two countries, and I'm looking forward to whatever is next.
Who knew: In 2022, I co-founded a nonprofit wildlife conservation organization. Our mission includes rehabilitation, restoration, and education about native wildlife. Last year, we worked with nearly 150 animal patients, and this year, we have fielded over 300 calls and taken in 75 animals so far.
